QLD Roof Solutions
Your Website Audit
Gold Coast · Roofing Services
58
out of 100
What's Working Well
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You've built genuine trust with customers.
85 five-star Google reviews is excellent for a local roofing business. That's the hardest part of marketing, and you've already done it.
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Your branding looks professional.
The logo is clean, the colour scheme works well, and the headline immediately tells visitors what you do. First impressions matter, and yours is solid.
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Your email setup is properly configured.
If you decide to run email marketing or follow-up campaigns in the future, you've got the technical foundation in place to ensure your messages actually land in inboxes.
What's Holding You Back
Mobile visitors can't easily call you
On desktop, your phone number appears in the top corner. But on mobile—where most of your local search traffic comes from—it disappears completely. Visitors have to tap the menu and hunt for your contact details.
Why it matters: When someone searches "roof repairs Gold Coast" on their phone, they're often ready to call right now. Every extra tap is a chance for them to give up and try the next company on Google.
No clear next step for visitors
Your homepage has a headline and some text, but no obvious "Get a quote" or "Call now" button. Visitors land on the page and aren't sure what to do next.
Why it matters: People make quick decisions online. If they don't immediately see how to contact you or request a quote, they'll hit the back button and try someone else.
Gold Coast isn't mentioned on the first screen
Your first paragraph says you serve "South East Queensland," but doesn't specifically mention Gold Coast. For someone searching locally, that creates a tiny moment of doubt: are you actually nearby?
Why it matters: Local customers want a company that feels local. When three roofing websites are open in different tabs, the one that says "Gold Coast" front and centre is the one they'll call first.
Trust signals are buried
You're licenced, insured, and have 85 great reviews—but none of that appears on the first screen. Visitors have to scroll down or click around to find proof that you're legitimate.
Why it matters: Roof repairs cost thousands of dollars. Before calling, people want to see credentials, reviews, or some proof you're the real deal. If that's not immediately visible, they'll keep comparing.
Google can't showcase your business properly
Your website is missing some technical markers (called "structured data") that tell Google you're a local business. That means you're less likely to appear in map results, knowledge panels, or AI-generated answers.
Why it matters: More and more people use Google's AI summaries or ask "which roofing company should I call?" Google can only recommend businesses it understands—and right now, your site isn't speaking its language.
What Changes When We Fix This
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More phone calls from mobile visitors. A visible tap-to-call button on mobile means people can reach you in one tap instead of three.
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Higher trust at first glance. When your credentials, reviews, and Gold Coast location are front and centre, visitors feel confident before they even scroll.
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Better visibility in Google search and AI tools. Proper technical setup means Google (and tools like ChatGPT) can recommend you when locals ask for roofing help.
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Faster load times on mobile. Modern image formats and streamlined code mean your site loads in seconds, even on a slow phone connection—important when someone's standing in the rain with a leaking roof.
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You'll rank for more local searches. Right now you have 9 pages on your site. With a properly structured site, you can rank for dozens of specific searches like "metal roof repairs Gold Coast" or "roof inspections Coomera."
Let's Talk Through the Details
This audit shows the opportunities—but I know you'll have questions about what it means for your business, what's involved, and what makes sense for where you are now.
I'd like to offer you a 30-minute walkthrough where we go through these findings together, I'll show you specific examples from your site, and we can talk about what a practical next step looks like.
No sales pitch. No pressure. Just a clear conversation about what's possible.
If you'd like to book that chat, just reply to the email this came with, or give me a call. I'll make sure we find a time that suits.